Last updated: April 2025
This policy explains how Effectiv (operated by Sales Blueprint Services Limited, Company No. 15016006) uses cookies and similar technologies on effectiv.co.
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.
We use cookies for the following purposes:
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| effectiv_auth | Essential | Stores your session authentication for preview access to the site | Session |
| Google Fonts | Functional | Loads website fonts from Google's CDN. Google may set its own cookies. See Google's privacy policy. | Up to 1 year |
| Analytics (if enabled) | Analytics | Used to understand how visitors use the site — pages visited, time spent, referral source. No personally identifiable information is collected. | Up to 2 years |
Some cookies are essential for the website to function. These cannot be disabled. They do not store any personally identifiable information.
We may use analytics tools to understand how visitors use our site. This helps us improve the experience. Analytics data is aggregated and anonymised where possible.
By using Google Fonts, your browser makes a request to Google's servers, which may result in Google setting cookies on your device. We do not control these cookies. You can review Google's cookie use at policies.google.com.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set. Note that disabling some cookies may affect how the website functions.
We may update this policy as our use of cookies changes. The date at the top reflects the latest revision.
Questions about cookies or our use of data: simon.monk@effectiv.co